How do you get someone to appreciate the urgency of a situation that may not appear to be urgent?

It is easy if the kitchen is on fire.  Or if you have a deadline in an hour for a major client and the deliverable isn’t quite ready for prime time.

How about spending time with your spouse or your children?  Certainly important, but is it urgent?  There’s always tomorrow, right?

Stephen Covey, the author of The Seven Habits of Highly Effective People and First Things First, has a time management 2×2 matrix that is brilliant and elegantly simple.  Here is an example of the matrix.

We at Growth CPR have used this matrix to help us prioritize our days and our lives.  But we have a different thought about skills development not being urgent.

Wake up!!  The accounting profession is on fire!  Automation is here and more is on the way.  Bookkeeping is automated.  Audits are increasingly automated.  Tax returns are automated.  And what can’t be automated is being done somewhere else that costs a lot less than where you are.  Trust us on this one.

Compliance based work is being commoditized. 

For 20 years, the accounting industry leadership has been urging CPAs to develop and broaden their advisory skills.  They have been pleading to accountants to provide “value added” insights and knowledge-based advice to clients.  The state societies know this and are working feverishly to help their members be prepared for the future.  But they are met with a wall of indifference and apathy.

20 years ago, it was important and not urgent.  Today, it is important and urgent.

We beg you – DO SOMETHING!

Do not wait until you have more time.  You will NEVER have more time and by the time you do, you’ll be out of time.   

“In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists,” wrote American philosopher Eric Hoffer.

Our world and profession are changing.  Don’t be irrelevant.

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