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Why Growth CPR?

Who We Are

We are accountants. We love the profession. We have a unique mix of consulting and industry backgrounds, including executive positions in Fortune 500 companies, global billion dollar businesses, and the founding of two practices within a Big 4 accounting firm, growing one to over $125 million in annual revenues. We have a passion for learning and sharing insights gleaned from hard won experience.

Peter Mares

Peter co-founded Growth CPR in 2020.  In addition to founding of two practices as a partner at the global accounting firm KPMG, Peter has also held executive and C-level positions in global, mid-market and small businesses.  Peter loves working with accounting firms and businesses to drive improvements in profitability and performance.

He graduated from James Madison University (the Harvard of the south) and received his MBA from George Washington University.  His original career objective was to be a psychologist, but the requirement that he learn to train mice put an end to that dream.  

Leveraging his experience and passion for transformation, he turned this passion into a business.

Peter and his wife, Kimberley, live in Pennsylvania and stay connected with their seven (yes, seven) children spread out across the country.  Peter is also an advisor to small businesses and start-ups through the Executive Leaders for Advisory Boards.

Frank is a Pennsylvania entrepreneur who co-founded Growth CPR in 2020.  

He spent the last 10 years coaching high school and youth sports, but always on the lookout for an opportunity to return to the advisory world.  Reuniting with former colleague Peter Mares, they formed Growth CPR to help small and mid-size accounting firms build and grow their advisory practices.  

Coaching track and field athletes is like advising business professionals.  The hardest part is objectively determining what they are best at and then convincing them to focus on that area even if it isn’t what they “dreamed of doing.”

A graduate of Harvard University, his early career focused on Business Process Outsourcing.  A highlight was helping to win and then manage the largest single project for one of the Big 4 accounting firms.  However, the most important lessons he learned in BPO was the power of asking “why”.  This foundational question inspired millions of dollars of savings for clients.

Asking “why,” combined with experience convincing athletes to succeed at something other than what they “dreamed of doing,” is what makes Frank exceptional.  Teaching about advisory services is easy, convincing clients to change is much harder.  Years of coaching facilitate that process.  

Frank and his family have lived in Pennsylvania for the last 15 years.  With young kids at home and older kids scattered across the country in college and beyond, he yearns for the days when he can have hobbies and free time again.

Frank Rochon

Why We Focus on CPA Firms

We like you. And we are like you. We care about serving small businesses that really want and appreciate sound advice. We could attempt to boil the ocean and market to the 30 million+ small businesses in the U.S. and the 100’s of millions of small businesses worldwide. Or, we could focus on a smaller group of dedicated CPA firms that see the need, understand the opportunity and want to partner with us to make a dent in the universe and have a positive impact on their clients and on their own business. We choose to serve you.

What We Offer

For firms looking to start an advisory practice, or build on an existing small practice, we will teach three advisory services that are practical, repeatable, and have quantifiable, objective outcomes as well as measurable ROIs.  The program will also show how to find opportunities in your existing client list as well as how to propose and deliver the advisory products.

For firms looking to enhance an existing advisory practice, we have a program that teaches curated expert tools and frameworks, minus the jargon and consultant-speak, that CPA firms can use to grow their business and help their clients address their most fundamental challenges:

1. How should I think about my business?
2. How should I manage my business?
3. How can I grow my business?

The tools and frameworks are identical to the ones used by premier consulting firms and are presented in practical terms. These are foundational and proven concepts and practices, not flavor of the month buzzwords or trendy ideas. 

“Learning new systems and processes is not mandatory….but neither is staying in business.”

– Bobby Darnell​

“Consulting: If you’re not a part of the solution, there’s good money to be made in prolonging the problem.”

Growth CPR was founded for two purposes

1. To enhance a CPA firm’s ability to grow professionally, in competence, in reputation and financially (see the first quote); and,

2. To make our own “dent in the universe” by restoring honor to the much maligned “consultant” role (see the second quote).

3. To have some fun doing #1 and #2.

Ok, three purposes…

CPA firms hold a unique relationship with their clients as a trusted advisor. They are behind their client’s firewall with privileged access to and knowledge of the operational and business challenges. But the skills and training that make an accountant highly competent in technical compliance, bookkeeping and tax services do not easily translate to value adding advisory services.

If the work you do is:

  • compliance-based
  • standardized
  • repetitive
  • not based on innovative or flexible customer interaction…

– it’s pretty likely that you’ll be replaced by a combination of robots, AI and outsourcing. If your client can find someone or something cheaper than you, they’re going to do it. Heck, you’d do it too.

So how do you differentiate yourselves in the largely undifferentiated market of CPA firms and grow? You deliver insightful business advice to your clients, derived from the tools and frameworks used by the Goliath firms (and, ahem, provided by Growth CPR…), leveraging your local presence and unique, trusted relationship, to wow your clients and become indispensable. Congratulations David, you’ve defeated Goliath.

Don’t give your client’s a reason to look elsewhere. Give them a reason to brag about you.